Nicola Luigi Rapetti and Tog, it's a love story ... and design. Deco furniture customizable at will, the young publisher Tog has the wind in its sails and will even be present at the Universal Exhibition in Milan 2015. Interview of this very versatile Italian designer.
Nicola Luigi Rapetti was the artistic director of iconic Italian brands: Driade, Cassina, Dedon, Poltrona Frau. He worked with the most famous designers. Today, Nicola Rapetti is not only Tog's design research and development director, the young publishing house created by Philippe Starck and the Italo-Brazilian Alexandre Grendene, he is also for the first time other side of the mirror by signing his own creations.
But what is Tog? Tog stands for All Creators TOGether, a breathtaking concept, a creative, democratic platform, open to all possibilities where a collective of creators fades behind the idea of inventing a new generation of interactive, demanding and human design that brings together the best innovation, technology and craftsmanship.
The 21 families of products sold online or in store are customizable. For everyone to make a unique piece. And during the Milan 2015 World Fair, we are promised Tog everywhere!
Under the suspension Driade, graphic and fun palette, a work of a collective of designers Tog.
Has sustainable development changed your design philosophy?
This is one of the first thoughts that comes to mind when thinking about how to lead one's life. The resulting responsibility obviously has an influence on projects.
Does design fulfill its role today?
Yes, I think he has never done so well at least at the market level. Now, product design is almost as important as its function.
Plastic is fun?
Yes, because thanks to the technology it can be molded in the most complex forms and in all possible colors.
Your meeting with Philippe Starck?
I was working at the time for Driade. There was time ... We were both younger ... me more than him!
Your favorite places in Milan?
The Grand Hotel and Milan, via Manzoni 29, tel. 00 39 02 723 141.
Nuovo Macello restaurant, via Cesare Lombroso 20, tel. 00 39 02 5990 2122.
The Peck grocery store, via Spadari 9, tel. 00 39 02 802 3161.
The Achille Castiglioni Museum, Piazza Castello 27, tel. 00 39 02 805 3606.
Tog, via Mecenate 84/31, tel. 00 39 02 3650 7870.